Latest Green 
Consumers Care About The Green Behaviors Of Companies They Buy From - ForresterEmpowering Consumers for the Green Transition Directive – Check Your Sustainability Claims and Warranty Information for Compliance With New EU Regime - JD Supra
Influential factors shaping consumers’ green packaging purchase intentions - Frontiers
The green, lean poultry machine wins with consumers - WATTPoultry.com
Dutch consumers win green light to sue Apple over app store fees - Courthouse News
Opinions of consumers on sustainable packaging in the United Kingdom (UK) in 2022 - Statista
From green claims to real compliance: what you need to know about the EU’s new consumer empowerment rules - KPMG
The Elusive Green Consumer - Harvard Business Review
How to turn green consumer intentions into sustainable actions - NIQ
Are Green Consumers Good for Profit? Bad for the Environment? - Yale School of Management
Consumers willing to pay 9.7% sustainability premium, even as cost-of-living and inflationary concerns weigh: PwC 2024 Voice of the Consumer Survey - PwC
Target groups identified among green consumers - FoodNavigator-USA.com
Opportunities and challenges in winning over 'green' consumers - New Hope Network
The rise of the eco-friendly consumer - Strategy+business
Environmentally Conscious Consumers Statistics And Facts (2025) - ElectroIQ
Consumers Are the Key to Taking Green Mainstream - Boston Consulting Group
Is face and information availability important in green purchasing among young consumers? - Nature
The Green Consumer Paradox - Forrester
Can corporate ESG practices promote consumers’ purchase intention of green food? The mediating role of brand trust - Frontiers
Consumer willingness to pay for green express packaging in e-commerce: an eye-tracking experiment analysis - Frontiers
Consumers care about sustainability—and back it up with their wallets - McKinsey & Company
Why Consumers Really Buy Eco-Friendly Wines: New WMC Study Uncovers Surprising Insights - Wine Business
On Hold: EU pulls the plug on Green Claims Directive - www.hoganlovells.com
Consumer sustainability trends bounce back despite inflation - NIQ
The green premium on cars: How much more are consumers willing to pay for eco-friendly vehicles? - YouGov
Planet-friendly cosmetics: Consumers drive innovation and regulation for green beauty - Personal Care Insights
Can GenAI go green? UK consumers think it should - TechHQ
Will vs. Wallet: Consumers Want Green Energy, but Not at Any Cost - Bain & Company
Green advertising is more environmentally friendly? The influence of advertising color on consumers’ preferences for green products - Frontiers
Consumers’ green purchase intention to visit green hotels: A value-belief-norm theory perspective - Frontiers
The influence mechanism of green advertising on consumers’ purchase intention for organic foods: the mediating roles of green perceived value and green trust - Frontiers
Green Awakening: Are Consumers Open to Paying More for Decarbonized Products? - Boston Consulting Group
Green products come of age - Deloitte
Are Consumers in the Gulf States Ready to Go Green? - Boston Consulting Group
Study Finds An Inflection Point In Consumers’ Green-Buying Behavior - Forbes
FTC Sends Refunds to Consumers Deceived by Pure Green Coffee Weight Loss Ads - Federal Trade Commission (.gov)
The influence of message frame and product type on green consumer purchase decisions : an ERPs study - Nature
When evaluating green technologies, wary consumers rely on social learning - MIT Sloan
How to Make Sustainable Products More Appealing to Consumers - UCLA Anderson Review
European Consumers Challenge Popular Stereotypes About Greenness - Forrester
Understanding 'green' consumers key to business success - Phys.org
Global: Are consumers mistrustful of brands’ green claims? - YouGov
The cost of buying green - Deloitte
Using sustainability to drive corporate growth and innovation - The World Economic Forum
Overcoming the Eight Barriers to Making Green Mainstream - Boston Consulting Group
Consumer Reports Expands Green Choice Program to Help Consumers Make Sustainable and Cost-Effective Choices - Consumer Reports
Where is the Green Claims Directive heading now that the Empowering Consumers for the Green Transition Directive is just around the corner? - Taylor Wessing
55% Would Spend More on Eco-Friendly Products While Willing to Boycott Less-Green Companies - LendingTree
Shoppers want clean and green beauty products - NIQ
The global eco-wakening: how consumers are driving sustainability - The World Economic Forum
How Ikea convinces consumers to be green - Trellis Group (formerly GreenBiz)
How different advertising appeals (green vs. non-green) impact consumers' willingness to pay a premium for green agricultural products - Frontiers
BrandWatch: Consumers win with EU's Green Claims Directive, but marketers fear 'greenhush' fallout - Reuters
A Consumer's Guide to Greenwashing - Consumer Reports
European Consumers Drive The Sustainability Demand - Forrester
Consumers' purchase behavior of Cradle to Cradle Certified® products—The role of trust and supply chain transparency - Wiley Online Library
Checking in for green: Do consumers feel hotels are doing enough to minimize environmental impact? - YouGov
Gen Z cares about sustainability more than anyone else – and is starting to make others feel the same way - The World Economic Forum
Green growth: Unlocking sustainability opportunities for retail banks - McKinsey & Company
Consumers Fall Into Four Segments Based On Their Affinity For Environmental Sustainability - Forbes
Empowering consumers for the green transition: Council adopts its position - consilium.europa.eu
St. Patrick’s Day Insights: How will Consumers Spend their Green in Off-Premise? - NIQ
Consumers Energy plan aims to help connect low-income households with green energy - WKAR
The cost of buying green: Part II - Deloitte
The Influence of Social Crowding on Consumers’ Preference for Green Products - Frontiers
Delivery robots’ green credentials make them more attractive to consumers - WSU Insider
Consumer rights: final approval for the directive to empower consumers for the green transition - consilium.europa.eu
Are green consumers really green? Exploring the factors behind the actual consumption of organic food products - Wiley Online Library
Sustainability more important to consumers in 2023 - Baking Business
New legislation gives EU Ecolabel big thumbs up - environment.ec.europa.eu
Factors Influencing Consumers’ Purchase Intention Towards Green Home Appliances - Frontiers
How Greenwashing Affects the Bottom Line - Harvard Business Review
Examining consumers’ willingness to pay premium price for organic food - Nature
Value delivery in green consumption: the effect of advertisement value proposition on consumer perception and purchase intention - Frontiers
Consumers Energy: Count On Us - ‘Green Giving’ and Lineworker Appreciation Day - 9and10News.com
Tapping into consumers’ green aspirations makes them buy more eco-friendly goods - Anthropocene Magazine
55% Would Spend More on Eco-Friendly Products While Willing to Boycott Less-Green Companies - PR Newswire
Consumers may say one thing and do another. - Psychology Today
Sustainable coffee capsule consumption: Understanding Italian consumers' purchasing drivers - Frontiers
Most consumers are willing to pay more for green finance products, but banks can’t differentiate them - Tearsheet
JD.com Launches First Carbon Inclusion Shopping Event, Empowering Consumers to Shop Green - JD Corporate Blog
Who can afford to go green? Hard-pressed consumers are pushing back - WRAL
The green divide: how China and the West differ on sustainability - Jing Daily
With its green commitments, Apple aims to go where consumers are - Computerworld
As the Sustainability Movement Grows, Optical Responds to Consumers’ ‘Green’ Needs - VisionMonday.com
Green Guilt Report: Sustainable Consumption in China - Daxue Consulting
'Green' scale helps predict how consumers buy environmentally friendly products - The Pennsylvania State University
Your Customers Prefer Sustainable Products - Business News Daily
Green is the new gold in China’s hard luxury segment - Jing Daily
Green consumers are ‘punished’ for doing the right thing: ‘There will be a radical uprising’ - FoodNavigator.com
Green Advertising: How Sustainable Brands Are Winning Consumers in 2025 - Greener Ideal
Can you afford to be green when you're not rich? I kept a diary to find out - The Guardian
Stopping greenwashing: how the EU regulates green claims - European Parliament
How do retailers and brands overcome consumers’ ‘green’ skepticism? - RetailWire
Optimal subsidy policy for new energy vehicles based on the influence of multiple factors and consumers' green preference - Wiley Online Library
Nudging consumers toward green practices - American Economic Association
Consumers See the Need for Eco-Friendly Packaging - Statista
The influence of key opinion leaders on consumers' purchasing intention regarding green fashion products - Frontiers
Greenwashing raises red flags with Indonesian consumers - 360info.org
Q&A with Magali Delmas on what really motivates green behavior - Newsroom | UCLA